2024 White Squirrel Day - Brevard North Carolina
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2024 White Squirrel Day

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February 2 @ 10:00 am - 12:00 pm

white squirrel pisgah penny

10th Annual White Squirrel Day

This year is the 10th Annual White Squirrel Day. For those new to the event White Squirrel Day is the way we celebrate Groundhog Day in Brevard, North Carolina. The event will be held at the Mary C. Jenkins Community Center located at (221 Mills Ave, Brevard, NC 28712) a quick walk from downtown. The event begins at 10am and we hope to see you there.

The public is invited to attend and meet Brevard’s official white squirrel ambassador, Pisgah Penny, in person as she officiates over the festivities.

Pisgah Penny, the pride of Brevard

Wildlife often provides us humans with some of our favorite mascots. There’s Smoky the Bear, Tony the Tiger, Bucky Beaver to name a few. But how about Pisgah Penny? Not only is this white squirrel the pride of Brevard but she is a real, live animal who thanks to innate powers can do what groundhogs do so famously.

Brevard is all about waterfalls and white squirrels

“Brevard is all about waterfalls and white squirrels,” says Ann Sharpsteen, founder of Brevard’s annual White Squirrel Day held on February 2 each year to coincide with Groundhog Day. On this widely celebrated holiday (at least in Brevard) Pisgah Penny will summon her superpowers to forecast the end of winter. But, upping her groundhog counterpart, this squirrel also knows something about sports. Her trick bag includes predicting the winner of next month’s Super Bowl.

“It’s a fun event,” says Sharpsteen, who founded White Squirrel Day a decade ago as a marketing tactic in the tourist-conscious mountain town. “But it’s also a way to educate people about wildlife and the importance of conservation.”

Festivities Schedule

  • Brevard Mayor Maureen Copelof will be on-hand to officially proclaim the day “White Squirrel Day.”
  • WSQL radio personality, Don DeBiase, will assume the role of Master of Ceremonies, as he has each year since the event’s inception.
  • Brevard’s “White Squirrel” radio station WSQL will broadcast the event live (102.1 FM, 1240 AM).
  • The White Squirrel Day ceremony will  be video live-streamed (on WSQL Radio’s Facebook page), affording fans around the world the chance to watch Pisgah Penny make her predictions of winter weather and the winner of the Super Bowl. Super Bowl LVIII is scheduled to be played on Sunday,February 11, 2024 at Allegiant Stadium, in Las Vegas Nevada.
  • Special white squirrel cake and beverages will be available
  • White squirrel adoptions will be available at the event


White Squirrel Institute
(828) 548-0491
View Organizer Website

Check hours of operation before visiting a business. Be prepared with water, food, and first-aid supplies when exploring outdoors.